IT sales in the retail market are expected to reach USD $53.6 billion this year and continue to grow at a four-year compound annual growth rate of 6.6 percent.* Retail data management, big data and analytics, customer centric marketing, mobility, and infrastructure optimization are key areas in a market where success depends on the ability to adapt to the needs of the customer.
Retailers are looking at different touch points, including social media, mobile retail, smart analytics and web commerce marketing, to gain new customers and keep existing customers. These demands are resulting in increased IT spend. Projected market growth and increasing IT demands make the retail industry an appealing market for solution providers who want to grow their business.
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*Source: Gartner -Enterprise IT Spending by Vertical Industry Market WW 2011-2017 Q1 13 Doc #G00249263 - April 2013 (Updated Q2 2013)